"The difference between 'advertising' and 'branding'? Advertising is art. Branding is science.
Put them together and you've got Marketing."
- Buck Laird, Principal
LPA's practice is concentrated in three primary areas.
Advertising
An oft quoted advertiser's lament goes: "I know that half of my advertising investment is wasted…the trouble is I don't know which half."
We can help reduce the waste. Through our uniquely tailored Effectiveness Audit, we provide actionable direction on tactics ranging from integration strategies to creative briefs and media planning.
Do you need to revitalize relationships with your current advertising agency or in-house team? LPA can provide coaching and problem solving initiatives designed to kick-start a fresh new attitude and approach.
LPA is not an advertising agency. We do not produce advertising nor purchase media. What we do is apply our advertising wisdom to your marketing communications challenges in order for you to achieve a greater return on your advertising investment.
Brand Stewardship
Every brand needs champions in order to nourish vitality and unleash potential. In short, brands need stewardship.
LPA's approach marries fresh resources and outside perspective with your organization's current and potential market position. Our scope of services is as broad or as focused as the situation demands. Simply put, we help you discover (or perhaps rediscover) your brands' hidden secrets. What makes them unique? How can we leverage their attributes and take them from concept to cash with a realistic suite of initiatives?
Agency Entrepreneurship: Managing Change Within the Enterprise
We see ourselves more as facilitator rather than dictator. As such, LPA offers pragmatic, focused and respectful counsel for organizations in transition.
Each engagement is unique to the stakeholders' needs and expectations. Our Strategic Advisor serves not only as an active member of the executive team, but also as a "stage manager" for bringing together the specific expertise that the situation demands.
When an organization faces succession planning, acquisition or merger opportunities, restructuring, economic upheaval or any of a host of inevitable evolutionary changes, we can help smooth the way and keep owners, executives and associates flying in formation.
For more information please email Principal@LagunaPacificAdvisors.com